Promoter index

Promoter index

Promoter index is a method
for measuring customer loyalty

Promoter index survey consists of a single question that measures the likelihood of your customers referring your business to their others. It is an indicator of customer experience, customer satisfaction, and brand loyalty.

The responses to the survey are used to generate a score ranging from -100 to 100. Promoter score is used to classify customers and help businesses improve their experience.

Why track
your Promoter score?

  • Simple & understandable
  • Measure overall customer loyalty
  • Track KPIs like your Promoter score over time
  • Churn management
  • Benchmark for competitor comparisons
  • Forecast potential business growth
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